Chatbot Marketing Strategy for B2B Marketers

The sheer scale, low friction of user adoption, and several interactive UI elements & features make WhatsApp the most attractive platform for brands. With the help of the WhatsApp chatbot, brands can facilitate end-to-end commerce for their customers at scale. We’ll create a bot persona that matches your brand and engaging content.

Make sure the digital assistants understand your target clients by connecting on social media and studying their behavior so as to personalize the interaction. The specific reason why you want to deploy the marketing chatbot tool will help to determine the best approach to use. This can be deploying a marketing chatbot through messenger apps or on your website. But these benefits are only possible if you implement your chatbot for marketing the right way. Evaluate the chatbot’s capabilities and ensure that it has the necessary features to perform the tasks you need. Some chatbots can handle more complex tasks, such as natural language processing, while others may only be able to perform basic functions.

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Here are some of our favorite examples of really good chatbot marketing that you can draw on for inspiration. And for the first time, they encourage scalable, one-on-one conversations between brands and consumers. Creating a comprehensive conversational flow chart will feel like the greatest hurdle of the process, but know it’s just the beginning. It’s the commitment to tweaking and improving in the months and years following that makes a great bot. If the success of WeChat in China is any sign, these utility bots are the future.

It’s easier, faster, and cheaper to use a chatbot platform than to develop one in-house. To save yourself some time and trouble, you should use a company that provides artificial intelligence chatbots for marketing. So, for example, if a person shows interest in your pricing or one of the products from your collection, the chatbot identifies them as a warm lead. Based on that segmentation of users, the chatbots can engage them at the right time. The most important differentiator is that a marketing chatbot performs specific marketing tasks.

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They include a ton of relevant responses to continue the conversation, no matter what you’re looking to discuss. Quick Replies such as these give Twitter users a series of options to keep conversations flowing, helping the user down the right path. Below is an example of how UPS uses a virtual assistant to expedite customer service. You can either organize a simple giveaway (sign up & hope to win); a user-generated content competition, or comments/social shares competition. One of the most famous examples of this use case is Sephora’s Facebook Messenger bot.

The more advanced bots are powered by sophisticated artificial intelligence (AI), but you’ll find that most are programmed with pre-designated conversation trees and pre-specified responses. If you search online, you’ll find many third party services that easily enable businesses and marketers to design their own chatbot conversation trees without needing specialist development or coding skills. This is accessible to all, whether you’re a large or small business. North America is expected to have the largest market share in the insight engine market.

With their engagement capacity, chatbots have developed into a channel in their own right, worthy of having their own content marketing strategy. Even the most basic chatbots can help to resolve frequently asked questions. With the right training, they can pick up on relevant keywords and point customers to the answers they need. This saves customers from waiting to talk to a human assistant, and it saves assistants from the busywork of a simple query.

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